Isentress and Isentress HD are two raltegravir based HIV-1 medications produced by Merck that have been in the market for over 11 years.

After 11 years, the two brands needed a campaign refresh.

We worked with four ‘models’ who are living with HIV-1 and hosted a photoshoot. We wanted each of our models to feel comfortable within their own skin and created a space for each of them which reflected their own interests and hobbies.

To ensure adaptability across various media, each model scene was treated as plates and each scene element could be added or removed to accommodate for any layout.